Shaping Reputations. Creating Buzz.
It has never been more important for organisations to have a strong brand, an effective communications plan and PR (public relations) that delivers. Whether it’s targeting traditional media with your message or developing content to drive traffic to your site.
Traditional PR tends to target print and broadcast press (and sometimes their online equivalents). Digital PR also targets these, alongside many other online avenues including bloggers, social influencers and forums where relevant.
Digital PR campaigns can be created and distributed directly to the target audience much more quickly than traditional PR, as they do not wholly lie in the hands of the media. Tactics such as viral videos, social media campaigns, blogger relations and forum interaction can connect a brand directly with its audience without the need for traditional journalistic support.
It is often leveraged alongside (or interchangeably) with content marketing in order to generate coverage or citations and links on authoritative sites to boost SEO performance.
Audience research and insight
The starting point for all our campaigns is solid audience and customer insight. Using a combination of our tools and expertise, we get to understand your audience, from what makes them tick to what they want to share and where you need to be seen online to reach them. We then feed this into our campaign strategies to ensure we’re using the best combination of paid, owned and earned media to reach your audience.
At the heart of any PR agency is good media relations and we’re no different. We work hard to develop and maintain great media relationships to ensure we understand the news agenda, how we can use this to benefit our clients and ultimately secure both coverage and links on the publications our client’s audience is reading. Newsjacking often plays a big part in our strategies and helps us secure coverage both nationally and internationally.
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