Make your website deliver results

Search engine optimisation (SEO) is more than simply understanding Google – it’s about understanding people and what information they ultimately want to find when entering a search query. In order to take advantage of natural search traffic your SEO strategy has to be one that aims to make your website the best result for a customer searching for your products and services.

We can make your website perform even better. Through SEO, User Experience (UX) testing and Conversion Rate Optimisation (CRO) Marketing Kings can make your website rank better on Google, help your website achieve its goals, understand and optimise to make users’ journeys simpler, easier and more profitable.

Google has over 200 signals that it actively uses to assess the quality of your web presence. As such, it is important to ensure that your SEO strategy is diverse and doesn’t rely on one or two tactics to manipulate your search visibility. We use the combined expertise of our teams to develop a strategy that aims to maximise accessibility, engagement and popularity.

Search strategy

Marketing Kings have a deep understanding of the signals that Google and other search engines use to measure the engagement, relevance and performance of your website.


It doesn’t matter how thorough your keyword research is or how many great links your website has acquired – if you’re not engaging your visitors, your search visibility will suffer.


Google wants to rank popular websites and there are a number of signals they use to find out if your website is in demand, from links to shares, mentions to brand searches. You can’t have a truly complete search strategy without deciding how to influence these elements.


The technical elements of your SEO strategy are more important now than ever. Ensuring that search engines can access, index and value your content is critical to success.

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