Configit: Lego Bricks Direct Mail

Configit needed a campaign which would explain what the company did for clients. 

Their business deals with the complex issue of configuration problems manufacturers face. Where some manufacturers have the possibility of creating billions of different configurations of a single product.

I discovered that just 6 Lego pieces can have 915,103,765 different configurations. This is what helped craft a direct mail campaign which is still being used by the company.